What is an app install ad?

What is an app install ad? • A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen • B) An ad format for advertisers to re-engage with users who have already downloaded the app • C) A templated way to create text, banner,…

Which of the following is NOT true about an app URL scheme?

Which of the following is NOT true about an app URL scheme? • A) Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme • B) Schemes are automatically set up when you create your app • C) The scheme is a part of the link that identifies which app to…

Select the one way NOT to track app conversions.

Select the one way NOT to track app conversions. • A) Using Codeless Android Install tracking • B) Integrate the Google SDK in your app • C) Using an app analytics provider for your AdWords campaigns • D) Add a javascript snippet to your website The correct answer is: • D) Add a javascript snippet…

App remarketing allows you to target people who:

App remarketing allows you to target people who: • A) Have used your app before • B) Have searched for your app • C) All of the listed answers are incorrect • D) Have searched for apps similar to yours The correct answer is: • A) Have used your app before Explanation: App remarketing lets…

iOS app conversion tracking cannot be set up using:

iOS app conversion tracking cannot be set up using: • A) Server-to-server (S2S) • B) Codeless conversion tracking • C) Install confirmation feedback • D) SDK The correct answer is: • B) Codeless conversion tracking Explanation: iOS app conversion tracking is available for AdMob and YouTube, but not supported on mobile search or mobile display….

If your campaign is running on the Display Network, your ads:

If your campaign is running on the Display Network, your ads: • A) Are automatically eligible to show in mobile apps • B) Will only show on mobile apps that you select • C) Are not eligible to show in mobile apps • D) Are only eligible to show in specific mobile apps The correct…